New Public Health Media Campaign Describes Serious Health Risks from Smoking Even One Cigarette A DayHealth Department kicks-off 3-week nicotine gum giveaway aimed at "light" smokers
As part of the Bloomberg Administration's ongoing effort to improve the health of New Yorkers, the New York City Health Department has launched a new TV campaign underscoring the health consequences of "light" smoking. This is the Department's first campaign specifically targeting light smokers - those who smoke fewer than 10 cigarettes per day - with information on the dangerous health effects of even light or casual smoking. The campaign, called "One Cigarette is One Too Many," contrasts people defending their light smoking with the grim realities of the well-documented health effects from light smoking. One ad shows a woman under the quote, "I only smoke when I take breaks at work..." followed by the warning, "She could still have a heart attack."