Some conversations don’t just illuminate a moment — they expose the forces shaping the world we’re all moving through. Sunday, March 15 is one of those nights.
From 7–9 PM Eastern on AM970 Radio, SHAKE IT OFF WITH MERT & LUCAS, LIVE! brings together two guests whose work confronts the pressures, traumas, and manufactured realities influencing modern life. It’s an evening that moves from the hidden weight of childhood trauma to the engineered spectacle of public influence — revealing how power operates, how narratives are built, and how we reclaim agency in a world that constantly tries to shape us.
Hour 1: Michael Menard — Author, Greater Than Gravity: How Childhood Trauma Is Pulling Down Humanity
The first hour features Michael Menard, whose book examines how unaddressed childhood trauma reverberates across families, institutions, and entire societies. Menard’s work blends neuroscience, psychology, and cultural analysis to show how early wounds quietly steer adult behavior — and how collective healing becomes possible only when we understand the forces beneath the surface.
Expect a conversation about the long shadow of childhood adversity, the myths we inherit, and the practical steps individuals and communities can take to break cycles that have persisted for generations.
Hour 2: Adam Swart — Founder, Crowds on Demand
In the second hour, the show turns to Adam Swart, founder of Crowds on Demand — a company that has redefined the business of influence, visibility, and public perception. Swart operates at the intersection of media, politics, and performance, offering a rare look into how public narratives are shaped, amplified, and sometimes manufactured.
He brings a candid, insider perspective on the mechanics of attention, the power of organized presence, and the ethical questions that arise when influence becomes a service that can be hired, scaled, and strategically deployed.
About the Hosts
• Lucas A. Ferrara — New York attorney, law professor, award‑winning film producer, and editorial strategist. Lucas blends legal insight with sharp, narrative‑driven analysis, bringing clarity and depth to conversations about culture, power, and public life.
• Mert Roberts — A seasoned commentator known for incisive analysis and lively debate, offering grounded, accessible perspectives while keeping the conversation dynamic, engaging, and unmistakably human.
Tune In
LIVE on AM970 Radio and the AM970 mobile app| Sunday, March 15 | 7–9 PM (Eastern)
Replays stream everywhere: Apple, Amazon, iHeart, Spotify, and more.
More info: shakeitofflive.com
The systems. The stories. The stakes.
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You can also find the show playing here:
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To view a list of some of Lucas's other projects, click here: https://linktr.ee/lucasaferrara
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