HOW A FRENCH BRAND WENT GLOBAL
On Sunday, February 8th at 9 PM (Eastern), Culinary Confidential continues its Spotlight on Hospitality Industry Entrepreneurs—and this week, we’re taking the conversation global.
Featured Guest & His Story
Thierry Veil — Building BAGELSTEIN & Redefining Fast‑Casual Abroad
Thierry Veil joins us for a dynamic, wide‑ranging conversation about entrepreneurship, brand identity, and the bold decisions that fuel international growth. As the founder of BAGELSTEIN, the Paris‑born bagel concept that evolved into a major fast‑casual force across Europe, Thierry transformed a single idea into a multi‑country franchise network through sharp branding, disciplined operations, and an unapologetically distinctive voice.
With roots in business, strategy, and creative marketing, Thierry set out to disrupt the traditional fast‑casual landscape—pairing quality ingredients with a fearless, personality‑driven brand. What began as one shop in France expanded into hundreds of locations across multiple countries, powered by smart franchising, strong systems, and a clear, uncompromising vision.
In this episode, Thierry opens up about the realities of building something from nothing: launching a concept from scratch, scaling across borders, leading teams, navigating competition, and staying true to the original idea even as the brand grows.
Meet the Host: Christina Cates
Culinary Confidential is hosted by Christina Cates, a seasoned hospitality professional with more than 20 years of experience in New York City’s restaurant world. A graduate of The Art Institute of New York’s Restaurant Management program, Christina has held leadership roles at iconic establishments including Tavern on the Green, The Palm, and Almond Tribeca. Her global perspective, industry insight, and genuine love for food culture bring depth and authenticity to every conversation.
Why Listen
This episode offers candor, strategy, and inspiration—an inside look at what it takes to build, scale, and sustain a modern hospitality brand in an increasingly competitive global market.
Whether you’re passionate about entrepreneurship, brand building, or the future of fast‑casual dining, this conversation delivers insight and energy.
Don’t miss Culinary Confidential, Sunday at 9 PM (Eastern) on AM970 Radio and the AM979 Mobile App.
Replays stream everywhere—Amazon, Apple, iHeart, Spotify, and more.
More information here: https://culinaryconfidentialchristina.com/
Vision. Risk. Growth. Hospitality entrepreneurship—unfiltered.
# # #
You can also stream a replay here:
#food #foodie #chef #chefs #restaurant #restaurants #foodservice #culinaryconfidential #foodies #foodlover #talkshow #talkradio #radio #liveradio #radio #radiotalkshow #talk #radioshow #radiohost #am970theanswer #am970 #opinions #interview #interviews
# # #
To view Lucas's other projects, click here: https://linktr.ee/lucasaferrara# # #