On Saturday morning, June 21, 2025, Shaun Rawls will be joining Dottie Herman and me on AM970’s longest-running real estate talk show, EYE ON REAL ESTATE.
Shaun Rawls is a visionary entrepreneur, speaker, and author best known for his transformative book "F-It-Less: 18 F-Words to Reframe and Repurpose Your Life." With a career that began in real estate and evolved into personal development, Shaun has built a reputation for helping people rethink what’s possible—both professionally and personally.
As the founder and CEO of Rawls Consulting, Shaun brings decades of leadership experience, having previously built Atlanta’s #1 residential real estate firm, The Rawls Group of Keller Williams. Under his guidance, the firm grew to over 2,000 agents and more than $4 billion in annual sales, earning accolades as one of Georgia’s best places to work.
But Shaun’s true passion lies in empowering others to live with greater clarity, courage, and intention. His book *F-It-Less* offers a bold, practical framework for navigating life’s challenges using 18 powerful “F-words”—from “faith” and “freedom” to “forgive” and “fun.” Through his writing and speaking, Shaun encourages people to stop settling and start designing lives they truly love.
Leading this special episode of EYE ON REAL ESTATE is the legendary Dottie Herman, Vice Chair of Douglas Elliman and one of the most influential figures in American real estate. Often hailed as the richest self-made woman in the industry, Dottie’s journey began on Long Island, where she rose from broker to business mogul. In 2003, she and her partner Howard Lorber acquired Douglas Elliman, transforming it into the largest and fastest-growing residential brokerage in New York.
With over four decades of experience, Dottie has led Douglas Elliman to national prominence, overseeing billions in annual sales and a network of thousands of agents. Her leadership has earned her accolades from Forbes, Crain’s New York Business, and the United Nations, where she received the Women’s Entrepreneurship Day Pioneer Award. A passionate mentor and media personality, Dottie brings unmatched insight into market trends, business strategy, and the human side of real estate.
Together, Shaun and Dottie promise a conversation full of wisdom, wit, and real-world inspiration.
Tune in Saturday, at 10 am to 12 noon, here: https://am970theanswer.com/radioshow/eye-on-real-estate
Should you miss the live broadcast, you can catch a replay on your favorite podcast streaming service.
🔊 We’re all Eye(s) and ears …. How about you?
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To view some of Lucas's other projects, click here: https://linktr.ee/lucasaferrara
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