Ready for Your Weekly Dose of Controlled Mayhem?
On Sunday, August 24, 2025, from 7 to 9 PM EST, SHAKE IT OFF WITH MERT & LUCAS, LIVE! returns with a live episode that examines crisis management, leadership, and cutting-edge technology.
With more than 30 years of experience as a crisis management expert, Edward Segal has guided organizations through disasters, scandals, and emergencies—including the arrest and dismissal of corporate officers.
Segal has served as CEO of two trade associations and conducted crisis training for hundreds of executives. He is the author of Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies, a bestselling and award-winning guide to navigating organizational turmoil. As host of the Crisis Management Minute podcast and a senior contributor to Forbes.com, he continues to shape how leaders respond to the unexpected.
Joining him is Kelvin Johnson, Co-Founder and CEO of Brevity, a Twin Cities-based startup that uses AI-driven role play to help sales teams improve revenue performance. Backed by seven institutional investors, Brevity has gained attention for its innovative approach to professional development.
Johnson has been featured in the Minneapolis Business Journal and the Star Tribune. Originally from West Philadelphia, he has lived in New York City, Dallas, Denver, and now resides in Minneapolis. He holds a master’s degree in accountancy and professional consultancy, along with a bachelor’s degree in finance and accounting from Villanova University.
Together, Segal and Johnson bring a dynamic blend of insight and experience to the show. From navigating crises at the highest levels to reimagining how teams train and perform, their stories promise to be both timely and compelling.
Hosted by Mert Roberts and Lucas A. Ferrara, the show blends sharp commentary with irreverent charm. Known for their ability to tackle serious topics with humor and heart, they bring out the best in their guests while keeping listeners engaged, informed, and entertained. Whether you're a seasoned executive or just curious about the world behind the headlines, Shake It Off is your place to listen, learn, and laugh.
August 24 | 7–9 PM EST | AM970: THE ANSWER
To stream it live or to replay a recorded episode, visit: https://shakeitofflive.com/
Or ... catch us on your favorite streaming platform, like Amazon, Apple,iHeart, Spotify and YouTube. (You'll find some links below.)
Tune in for a conversation that explores resilience, innovation, and the art of shaking things off.
IF YOU’RE NOT UNCOMFORTABLE, YOU’RE NOT LISTENING HARD ENOUGH.
You'll also find our shows playing here:
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To view a list of some of Lucas's other projects, click here: https://linktr.ee/lucasaferrara
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