1250 Broadway, 27th Floor New York, NY 10001

FOR REALTORS: LOOKS MATTER

When buying a home, or leasing an apartment, it goes without saying that everything needs to be visually appealing in order to seal a deal.  But, apparently, that focus doesn't end with the interior and exterior of the residence.

Real Estate Weekly also reports that with higher-end properties, it's imperative that the broker or agent look “as polished." And in order to accomplish that, sales reps must often search for the right "balance," and are seeking professional advice on how to present themselves.

Laura Solin-Valdina, a personal stylist, also known as the “NYCStylist”, suggests that achieving that "look" isn't "rocket science” and guides agents and brokers, as follows: “Your style is the message you’re trying to convey to present you in a way that speaks to your professional accomplishments …. There are definitely ways of getting the message across of being inviting, approachable and still look in charge, like you’re going to nail it. You want those people to be inspired by you but not put off in anyway. They should be comfortable in your presence.”

Solin-Valdina offers these helpful tips:

For men:

  • Suits are nice, but aren’t necessary. Try to keep as casual as possible
  • Shoes should be comfortable. Dress sneakers should be in darker colors.

For women:

  • Stay comfortable.
  • Expensive jeans ($300-$1000).
  • Low heels.

For both men and women:

  • Don’t fear patterns.
  • Don’t fear white.
  • Don’t fear color.

Solin-Valdina's overall message is to be ambitious, and to try something different but remain relatively casual in order to make buyers feel comfortable.

“I’ll stick with a jacket, shirt and tie,” noted Jarred I. Kassenoff, a partner at Newman Ferrara LLP. “I think that’s what most people expect their lawyers to wear ... and that 'suits' me just fine," he quipped.

# # #

To review the advice Laura Solin-Valdina offers, check out the full article here.

# # #

Should you require assistance with a real estate transaction, do not hesitate to contact one of our lawyers at 212-619-5400.

# # #

For the latest updates, follow Newman Ferrara on Twitter, Facebook, and LinkedIn.

Categories: