FTC Staff Perspective Recaps Lead Generation WorkshopA new paper by the Federal Trade Commission’s Bureau of Consumer Protection provides a look at the information covered at the FTC’s October 2015 workshop on online lead generation, “Follow The Lead.”
The Staff Perspective recounts important themes arising out of the discussion by panelists at the full-day workshop. It discusses the mechanics of lead generation and how it functions in the modern economy. The paper describes who collects leads and how they are used – in particular the process by which companies that collect leads sell them to companies seeking them. The paper also addresses lead generation’s potential benefits as well as the consumer protection issues it might raise.
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