Key Leadership Issues in Sports and Media Law: Maximizing Profits and Protecting the Brand
Tuesday, April 29, 2014, 9:00 AM --12:00 PM
Location: 2nd Floor Auditorium
Course ID: C04292014
Credits: 3 NJ Credits: 1 Ethics; 2 General
3 NY Credits: 1 ethics; 1 PP; 1 Skills; Transitional and Non-transitional
Course Description:
Our expert panel, featuring William Heller,
General Counsel, New York Giants, will tackle important sports related legal issues.
Sports in the United States is a $400 billion business.Sports lawyers need to give their clients advice on an eclectic number of unrelated legal issues.Can athlete speech be regulated?How can a team protect itself from third party claims?What are the risks in use of social media?How are joint ventures and strategic partnerships structured.
Our expert panel will address the following issues:
Protecting the Brand: Contracts with players; damage control; use of social media; employment issues; trademarks; drug policies; ethical considerations
Strategic Alliances:Joint ventures; partnering with advertisers; partnering with networks; corporate sponsorships; promoting teams and events; Ozzie and Daniel Silna $300M NBA deal; ethical considerations
Enforcement Actions: False and misleading marketing, including advertisements and endorsements with respect to the use, functionality and capabilities of sporting implements (equipment, and performance recovery and enhancement supplements; whether ICANN's new top level domains present bigger marketing opportunities or a trademark enforcement nightmare
Faculty:
Program Chairs: Keith McWha, McCarter & English, LLP and Richard Raysman, Holland & Knight LLP
Moderator: T. David Bomzer, Pratt & Whitney
Faculty:Anna Erenburg, Fuse Networks LLC, Madison Square Garden Co.; Rebecca L. Griffith, National Advertising Division, Council of Better Business Bureaus, Inc.; William Heller, General Counsel of the New York Giants; Andy Latack,CreativeArtistsAgency (CAA); Paul Sarkis, The Associated Press;Patrick Turner, CBS Law Department