National Puerto Rican Parade Update
The NiLP Network on Latino Issues (April 2, 2014)
National Puerto Rican Day Parade Refreshes Image With New Logo
Goya Foods to join in commemoration of 65th Infantry Regiment
National Puerto Rican Day Parade (April 1, 2014)
New York City - The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural celebration. The logo leverages iconic symbols - the turrets from the Castillo San Felipe del Morro fortress in Puerto Rico and The Empire State Building - and includes a child waving a flag in celebratory pride, representing the passing down of culture and tradition; all are embraced by the Puerto Rican flag, signifying solidarity in honoring our culture and history.
"We are very excited about our new logo and the image it portrays for this new era for the Parade", says Louis Maldonado, a marketing and advertising executive, and Parade board member. "It is a testament to the Board's commitment to making this the parade for the people, uniting Puerto Ricans from the Island and mainland U.S. to pay homage to our heritage and recognize our achievement."
As a long-standing supporter of the parade, Goya Foods will include an additional float in honor and dedication of the 65th Infantry Regiment, known as The Borinqueneers. Goya has also pledged to match donations collected during the official events leading up to the Parade and donate up to 5,000 pounds of Goya products to Catholic Charities.
"Goya has been a part of the Puerto Rican Day parade since 1958 and has always supported the advancement of the Latino community in New York City," says Rafael Toro, Director of Public Relations at Goya Foods. "We are excited to celebrate and honor the contributions of the communities that we serve and to pay tribute to The Borinqueneers this year, who dedicated their lives in fighting for the freedom of our country."
Authorized by Congress in 1899, the 65th Infantry Regiment was comprised primarily of soldiers from Puerto Rico that fought for the U.S. in prominent battles and military conflicts in World War I and World War II, with their most notable victories taking place during the Korean War. The House of Representatives approved a bill to award the Congressional Medal of Honor to The Borinqueneers. The companion Senate bill is still pending approval, with 49 of the 67 co-sponsors needed to pass. The NPRDP Board expresses it gratitude to Congresswoman Nydia Velazquez for all her efforts in moving this forward and, in recognition, honors her at this year's Parade.
Applications for 2014 Parade participation and press credentials are available online at the official Parade website, www.NPRDPinc.org, or they can be picked up and Parade offices, located at 145 W. 15th Street, 3rd floor, Monday through Friday from 9am to 5pm. Applications can be submitted via email at application@nprdpinc.org or dropped off at the Parade office.
For further information
National Puerto Rican Day Parade
145 West 15th Street, 3rd Floor
New York, New York 10011
Tel: 607-699-9372
Fax: 212-414-7827
Email: info@nprdpinc.org
Website: http://www.nprdpinc.org
For press inquiries only:
Javier E. Gómez
Tel. 917-533-1247
Stay tuned to The NiLP Network on Latino Issues for updates . . .
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If you have any information about the Parade, positive or negative, that should be widely known in the Latino community, please let us know at info@latinopolicy.org.