15% of America Is Shopping Today, 11% Are Already Done
Friday, November 23, 2012
The holiday shopping season keeps starting earlier and earlier.
This year, 11% of Americans had finished the gift-buying before Black Friday, according to a new Rasmussen Reports national telephone survey. That’s up from seven percent (7%) who finished shopping early a year ago. The day after Thanksgiving is often considered the unofficial start of the holiday shopping season. (To see survey question wording, click here.)
This survey of 1,000 Adults nationwide was conducted on November 20, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.