47% Have Started Their Holiday Shopping
Tuesday, November 27, 2012
It looks like the Black Friday and Cyber Monday sales may have pushed Americans into being a little more generous in their gift-giving this year.
A new Rasmussen Reports national telephone survey finds that 47% of American Adults have now started their holiday shopping. Fifty percent (50%) still have not. (To see survey question wording, click here.)
The survey of 1,000 Adults nationwide was conducted on November 25-26, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.