Americans Feel A Bit More Generous This Holiday Season
Saturday, November 17, 2012
Americans plan to be a little less tight with their money this gift-giving season.
A new Rasmussen Reports national telephone survey finds that 56% of American Adults say they will spend less on gifts than they did last year. But that's down from 62% this time last year, 58% in 2010 and 71% in 2009.
Still, only 13% of Americans plan to spend more on gifts, up just slightly from last year. Thirty-one percent (31%) will spend about the same amount, but that's up eight points from 23% a year ago. (To see survey question wording, click here.)
The survey of 1,000 Adults nationwide was conducted on November 13-14, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.