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Dear Lucas,
You may recognize our name, but you may not know the true scope of what we do. Over the past year, JNF has helped tens of thousands of people find their voice in Israel by working to improve the quality of life for all Israelis. We protected thousands of citizens during the conflict with Gaza, provided a safe place for children to play, helped alleviate Israel's water crisis, and continued toward our goal of making the Negev Desert home to tomorrow's generation.
But our work never ends, and we cannot rest on our past successes. We need you to speak up, to make your voice heard in Israel. Without the continued support of people like you, our work would not be possible.
As you prepare to make your year-end gifts, please consider a gift to Jewish National Fund. Be a part of the future of the land and people of Israel. Join us as we work to make 2013 even better for the next generation of Israel's residents.
With my very best wishes for a happy and prosperous 2013,
Russell F. Robinson
Chief Executive Officer
Jewish National Fund