1250 Broadway, 27th Floor New York, NY 10001

CALL MOM!

These poll numbers were released earlier today by Rasmussen Reports -- "an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information."

rasmussenLogo_nyreblog_com_.gif

Most Mothers Should Expect A Call or A Visit Today

Sunday, May 8, 2011

For many adults, today's all about Mom.

But just 31% of Americans rate Mother's Day as one of the nation's most important holidays, according to a new Rasmussen Reports national telephone survey. Five percent (5%) rank it among the least important holidays, but most (61%) say it is somewhere in between the two. That's roughly in line with previous surveys  this time a year. (To see survey question wording, click here .) 

Regardless of the holiday's ranking, most of those whose mothers are still alive plan to honor her in one way or another. Sixty-three percent (63%) plan to visit Mom today, while another 33% intend to call. Just four percent (4%) will do neither.

One-in-four (24%) plan to send their mother flowers.

A majority of adults (63%) continue to believe that being a mother is the most important job for a woman in today's world. This figure is virtually unchanged from last year and has remained constant over the past several years. Twenty-four percent (24%) disagree, and 13% are not sure.

Last June around the time of Father's Day, even more adults (71%) said that being a father is the most important role a man can fill in today's world.

This nationwide survey of 1,000 Adults was conducted on May 4-5, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC . See methodology .

Women are more likely than men to say being a mother is a woman's most important role. Perhaps not surprisingly, married adults and adults with children at home believe that more strongly than those who are not married and those who have no children living with them.

While men and women are equally as likely to call or visit their mothers, men are almost twice as likely as women to send flowers. Adults under 40 are significantly more likely to visit Mom than adults over 40.

Men and women under the age of 40 attach more importance to Mother's Day than their elders.

Christmas and the Fourth of July continue to rate as the holidays Americans view as most important . Halloween and Valentine's Day rank among the holidays seen as least important. Mother's Day falls somewhere in between.

Categories: