Sweepstakes and Promotions Law: Comprehension and Compliance
Virtually all companies are using numerous promotional tools in their marketing, from sweepstakes and skill contests to gift cards, forms of social media and the like. Meanwhile, rapidly changing technologies and related laws have brought about a whole new arena of laws, regulations, as well as cases. Privacy issues are also becoming more complex and require more detailed compliance and close attention to review of marketing materials. Experts in this field will focus on critical issues arising in marketing a wide variety of products and services through numerous channels. Topics to be discussed include the laws governing sweepstakes, skill contests, gift cards, mobile marketing, social media, user generated content, children's marketing, and developments in the litigation, regulatory and legislative arenas.
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