NYCLA NEEDS A TAG LINE

MESSAGE FROM NYCLA PRESIDENT JAMES B. KOBAK JR.

Dear NYCLA Members, 

NYCLA has embarked on a strategic-planning process to enhance our ability to serve you, the judicial system and the greater community.  In the course of this mission, we would like to develop a tag line that NYCLA will use in its communications.  A tag line is a succinct phrase that communicates a single but powerful message designed to resonate strongly with an intended audience, and sums up the essence of the organization.  Ideally, a tag line should say something essential about what NYCLA is, what makes NYCLA special and why attorneys should join.  It should be original, believable, simple, succinct, positive, relevant and persuasive. 

Examples of tag lines are:

Coca-Cola                            The Pause That Refreshes

U.S. Navy                             It's Not a Job, It's An Adventure

Yellow Pages                       Let Your Fingers Do the Walking

Wheaties                             The Breakfast of Champions

NYCLA would like to develop a tag line that encapsulates NYCLA's focus on serving members, its history of inclusiveness, its welcoming and collegial environment, its activism for access to the courts, judicial system reform and education of the profession and the public, and its opportunities for professional development, mentoring and networking.  Possible tag lines suggested by members of the Strategic Planning Task Force include:

NYCLA: Manhattan's Legal Heartbeat

NYCLA: Your Bar Association

NYCLA: Historically Inclusive- Always Striving For Justice

NYCLA: Bar Excellence

NYCLA: Opening Doors- Looking Ahead

NCYLA: Lawyers in Action

NYCLA: Lawyering in Action

NYCLA: Helping Lawyers Help Themselves and the Public

NYCLA: Where Membership Counts

We are lawyers, not marketing professionals, so there is no pride of authorship in any of these suggestions.  We are a membership organization and want something that is meaningful to you, our members, and that will attract the attention of prospective members as well as the public at large.   Please share your thoughts with us about these tag lines.  Even better, be creative and suggest new ones that you think capture the essence of NYCLA and its mission. We welcome your involvement and your thoughts.   Please reply by sending an email to tagline@nycla.org . We would appreciate your response by July 30, 2010.

Thank you,