These poll numbers were released earlier today by Rasmussen Reports -- "an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information."
14% Are More Likely To Buy GM Because of Money-Back Guarantee
Monday, September 14, 2009
General Motors is now promising a 60-day money-back guarantee to all purchasers of its cars and trucks, and 14% of Americans say they are more likely to buy a GM vehicle because of it.
A new Rasmussen Reports national telephone survey finds that just eight percent (8%) say they are less likely to buy a GM vehicle because of the money-back guarantee. Seventy-five percent (75%) say the offer has no impact on their purchasing decisions.
GM vehicles include Buick, Cadillac, Chevrolet, GMC, Opel, Pontiac, Saturn, Saab and Hummer. Among those who already own one of these products, 18% say the guarantee makes them more likely to buy GM again. Nine percent (9%) of current GM owners are less likely to do so, and 70% say they are not influenced by the offer.
Fifty-five percent (55%) of current GM owners now say they are at least somewhat likely to buy their next car from the bailed-out company, up 13 points from early June.
Among all Americans, 32% say it is at least somewhat likely that they will buy their next car from GM, and that's up six points from June. That includes 15% who are Very Likely to do so. That figure is little changed.
Earlier research showed that 41% of Americans expect the quality of GM cars to get worse now that the federal government is the majority owner of the automaker . Just 19% believe the quality of GM cars will improve under government ownership.
Last month, GM announced another experiment to encourage auto sales, selling new cars on eBay. Twenty percent (20%) of Americans say they would buy a new car online, but 68% would not .
Rasmussen Reports will release other updated findings on the federal government bailout of GM and Chrysler on Tuesday.
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To view the original report, please use this link: Why Not Return It Used?