Dear Lucas:
I hope you had a restful Fourth of July. Several weeks ago, I asked you to help me raise $20,000 online to pay for online ads - and I am happy to report that thanks to your support we reached our goal! You can see the ad script you chose below. But now we all have to dig a little deeper.
Our critical July filing deadline is coming up this Saturday, and I need your help reaching our goal of raising $100,000 for the final two weeks. If you give again, it will help us hit our goal. And if you convince one friend to visit www.abornforda.com/contribute , we can blow past it.
This election is not about me. It's about whether or not we will seize the opportunity to create a progressive and effective DA's office that will vigorously prosecute violent crime while finding better ways to prevent crime before it happens. We can do this by getting guns off our streets before they're used, giving at-risk kids access to after-school and community programs, and treating drug addiction as a public-health rather than a criminal-justice problem.
Together, we can seize that opportunity.
Please contribute today.
Thank you for all of your support,
Richard
The winning ad was the following. It will be posted online shortly.
Option 1
Headline: Richard Aborn for DA: Progressive and Effective
Text: Manhattan needs a DA that will vigorously prosecute violent crime while also using proven prevention techniques to stop non-violent crime. For more information, see www.abornforda.com .